location, location, more locations: location intelligence and geocoding for growing the business

I’ve been browsing through the job broads too much recently. Yes, TOO MUCH, which makes me so anxious and angry sometimes. The employers out there just wanna you to do everything. Only the GIS job kinda things I am really interested in now, the employers want me to use ArcGIS for years, know all the spatial analysis/statistics, and also know open source data sources, and different satellite images processing—OK, I could do that. But I also need to be able to code via C++, Python, Jave, CSS and HTML, AND if I know the popular statistical and mathematical tools, like SAS, STAT, R, or MATLAB is plus. What about you could also use Adobe illustrator to make the most awesome maps and you better speak second and third foreign languages. The essential duties for the job position are …. a list of 20 duties, and requirements… another 30 of them and additionally… you must have xxx years of social, economic and environmental science related work experiences in Africa, Asia and South America…. I get it, I am never gonna be a good candidate. But, employers out there, come on… you don’t need a technical slaver, or Mr./Ms-knows-everything, you need the employee who can learn and wanna learn, and who can really evolve with your business and passionate about the job you give to them. When the employers refuse to give you the job offers that they are also so confident that they are gonna find someone right fit the position very soon, which terrified me the most. YOU ARE NOT THE BEST— that is the message I got everyday while I’m browsing through the job boards!

Back to the location intelligence. Business people, enterprise and industries leaders out there have grown their interests on analyzing your shopping behavior, habits and locations. Yes, it all about us. U.S Census bureau has launched two programs about the location analysis/intelligence for small business people who wanna start they own business, one is called country business pattern and another one is ZIP code business pattern.It aims to help small business people. The data are from 1998 to 2013, I never have a chance to use them but it could be super cool to dig out the information and pattern through the data. Future business starters would need more and more of this kinda information. From my own opinion is that: firstly, the business pattern would help you to analyze or map out the similar business you wanna run out there in your town, county or even nationally; secondly, the ZIP code business pattern could do the similar thing like business pattern analysis , but the ZIP code could also be used to analyze your potential customers’ behavior, race and so on, which means just map out your potential customers largely; the last step could be the real location analysis/intelligence, which would help you to analyse where is the best location to build/start your business, to avoid the potential business competitors but target to a bigger group of future customers. It’s certainly a mixing of information science, spatial analysis, statistics….

I only know about the ZIP code/geocoding so far, but it’s way too cool, and just wanna make a little note to myself in this blog. For an example you could go back to see my first blog in this blog site. The main process for matching the addresses/ZIP codes is: 1) Build/obtain reference data, which could be points, e.g. cities, counties, nations, or houses; polyline, e.g. streets, roads, and polygons, e.g. independent house, business centers; 2) Select address locator style, they are US Address-Dual Ranges, One Range, Single House, Street Name, City States, ZIP 5 Digit, ZIP +4, General-City State Country, General- Gazetteer, General-Field; 3) Build address locator, and then 4) Perform address matching. ArcGIS geocoding could do process this for you, and you could just run the geocoding through it. In the spatial analysis, besides the locations, the scale of your interest in are very important, for example, independent house and shopping mall are polygon in bigger spatial scale but they become points when you zoom out to a smaller scale.

location map

Creating interactive maps inside existing business systems can help users see patterns that graphs and charts cannot reveal. (ESRI)

Reference for the blog content except the complaining at the beginning and my own thought:

  1. location analysis for business from ESRI;
  2. Geocoding on WIKI ;
  3. Business pattern analysis data from U.S. Census;
  4. Business strength geocoding;

One thought on “location, location, more locations: location intelligence and geocoding for growing the business

  1. Pingback: location, location, more locations: location intelligence and geocoding for growing the business | GIS Enthusiast

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