Geo-Case 1: how to promote your art activities for the potential market of your company

(In my blog, I will use a lot of abbreviation, one of the most frequent ones would be GIS, which stands for Geographic Information System)

GIS knowledge needed: Geocoding;

Data source: Pennsylvania (GIS Tutorial BOOK 1)

Analysis purpose:  There is an art event sponsored by an arts’ organization in Allison Park, Pittsburgh, called FLUX. The event planners of FLUX would like to know where the event attendees reside for planning and marketing activities in the future. There are only attendees’ ZIP codes have been recorded. So simply, we are going to produce a map for FLUX by using ZIP code that attendees provided to tell where they are from in the area.

Data summery: 1487 attendees, and about 86% of them are from Pennsylvania;

Map result:

Tutorial8-1

Conclusion: FLUX needs more planning and marketing for Pittsburgh, especially the southeast corner, since there are more attendee from that area, and they could be the main customers for the future art events marketing who drove far up to north for the art event. However, there are always more information could be visualized, for example, the age, occupation and so on!

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